Giancarlo di Luggo tells about the genesis and goals of the new P line, designed by Stefano Pastrovich and presented at the 2024 Cannes Yachting Festival
For Fiart, the past few years have been marked by extraordinary growth, culminating in the unveiling of two new models, the P52 and P58, at the latest Cannes Yachting Festival. This new line is both elegant and high-performing, representing a leap forward in terms of both design and performance. Designed by yacht designer Stefano Pastrovich, the Fiart P range is the shipyard’s flagship line and left visitors at the French boat show in awe, thanks to its timeless elegance and immense volumes, promising the onboard experience of a superyacht. This is further enhanced by fully in-house production, a distinguishing feature of the shipyard. While we await the chance to share our sea trials of these two luxurious boats with YachtingNews readers, we sat down for a chat with Fiart‘s CEO Giancarlo di Luggo.
Giancarlo di Luggo, what goals did you set with the two new boats you presented at the latest Cannes Yachting Festival?
“Our first goal was to embrace a slightly different segment compared to the traditional Fiart customers. We had already taken a step forward with the Seawalker range, which targets not only families but any owner with a higher spending capacity who is looking for a boat for day trips and short cruises. With the P line, we’ve taken another step toward this type of customer, and we’re ready to meet their needs with careful construction quality and competitive delivery times. However, the most important goal is to maintain our well-known customization ability while also finding some stability and continuity. With the P line, we aim to launch two or three boats that we can build upon for several years, working on updates and enhancements”.
How did the collaboration with architect Stefano Pastrovich go?
“It went wonderfully; we found the perfect working relationship. After two years of work, seeing our idea come to life made our eyes light up. We reached complete harmony, engaging in constructive exchanges between different ideas without ever clashing. We are especially proud of the engineering solutions we achieved and the highly recognizable creative effort. The result speaks for itself: the P52 and P58 are two boats that are fundamentally different from everything else, not just within Fiart but also compared to other shipyards”.
We noticed you have a very personal connection to these two boats. How much of a difference does it make when the shipyard’s ownership is so deeply involved in the design process?
“It definitely makes a difference, not only for the owner of the shipyard but also for the final customers. From a purely economic point of view, emotional involvement can sometimes be a disadvantage, as it can lead you to fall in love with your idea and perhaps pursue choices that are too costly or out of market. But on the other hand, when the shipyard owner puts everything into the project, I believe that is felt in the soul of the boat. Moreover, it’s not a given that the person producing the boat knows what they are talking about, how life on board works, and what it feels like to steer. The sincerity of the emotion makes the difference, and it shows”.
What are the next growth goals for Giancarlo di Luggo and Fiart? In which markets do you plan to expand beyond Italy?
“With the Seawalker range, we’ve started to make inroads into the United States, and it’s going well. I think that the P line could also be introduced there in the future. But for now, our strategy with these two new boats is to focus on three specific locations: the French Riviera, the Balearic Islands, and Miami. These are three strategic locations where we aim to have a good concentration of boats so that people can get used to the amazement of seeing them”.
