The ITALYURE DAY, held in Marina Torre Annunziata a few days ago, was an event that featured boat owners and everyone who made this success possible. With this event, the shipyard aimed to strengthen ties and celebrate the achievements of these years of hard work.
The first ITALYURE DAY 2024 represented a unique networking opportunity, enriching participants with new friendships and collaborations, all bound by the same passion.
Many boats were present, parading in the gulf throughout the day, allowing potential buyers to experience the maneuverability and seaworthiness of these hulls, which are now recognized as very stable and safe at sea.
Today, the ITALYURE range consists of two models that have received a strong market response. The 38 Italyure immediately gained much acclaim, and the shipyard has already sold more than ten units. The 35 ITALYURE, its smaller sibling, designed by Engineer Maurizio Marzocca, is already a bestseller, with over ten orders.
A key factor in their success has been the excellent feedback from charter companies. Indeed, the first models built by ITALYURE have been used and subjected to stress during summer rentals, proving to be comfortable and sturdy boats despite continuous use.
ITALYURE DAY is therefore further evidence and confirmation that the shipyard is heading in the right direction. But ITALYURE is preparing another big surprise, as we mentioned in our previous article, with the construction of a 50-footer, which will be unveiled during the Genoa International Boat Show from September 19th to 24th.
An important step for a shipyard that was established four years ago by a group of Neapolitan entrepreneurs who love the sea. They have designed and built solid boats capable of meeting every customer’s needs, providing a truly “tailor-made” service and prioritizing the personal relationship with the boat owner.
We asked Engineer Marzocca what he believes are the ingredients that have enabled such rapid growth in a highly competitive segment.
“Without falling into banal rhetoric, I believe that PASSION and TEAM SPIRIT, and certainly a bit of luck, have allowed us to realize a project that the entire company staff firmly believed in from the beginning, despite the project starting in the first year of COVID, a time when there was no certainty. Instead, it was precisely from that apparent standstill that the impetus for our growth emerged”.
When is the next ITALYURE DAY scheduled?
“We plan to hold it again next year, hoping to receive the same enthusiastic response from our customers that made this great event possible. At the same time, we also reserve the possibility, if the right logistical conditions arise, to open our doors to the general public and anyone who wants to discover the world of ITALYURE on that day”.
What can we expect to see at the upcoming September boat shows?
“Our future plans definitely include strengthening our commercial network abroad, although our priority remains and will continue to be to achieve the goal of having at least one ITALYURE in every port in Italy! So, our trade show appointments in September (and we are considering them throughout the year) will primarily be in Italy… starting with Genoa and Naples/Salerno”.
