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PRESTIGE YACHTS: when West meets East

PRESTIGE Yachts M8

PRESTIGE YACHTS wraps up an exciting year, marked not only by impressive sales figures but also by its commitment to expanding its success from Europe and America to Asia and Australia. Indeed, the shipyard celebrated the remarkable milestone of 5,000 yachts sold and delivered worldwide. These numbers embody the passion and remarkable ability to innovate that PRESTIGE has consistently demonstrated throughout its 35-year history.

“It’s incredibly exciting and deeply satisfying. The years go by, and 5,000 boats in the water are the result of passion and the hard work of many people who made this achievement possible. Building a business, creating prosperity, inspiring dreams, and satisfying our clients are the cornerstones that enable us to reach goals like this”, says Andrea Cragnotti, Sales Director of PRESTIGE Large Yachts.

PRESTIGE yachts are the product of French and Italian design and engineering, cutting-edge industrial processes, decades of experience, and a wealth of technical expertise at the Les Herbiers shipyard in France, the brand’s historic heart, and at the state-of-the-art facility in Monfalcone, Italy.

PRESTIGE models have garnered international recognition by meeting diverse market demands with an innovative range of products: the F-line, S-line, X-line, and the M-line, which is enjoying immense success in the motor catamaran sector.

The decision to participate in the Hong Kong Boat Show with two models underscores the shipyard’s commitment to supporting its sales network in the region. As part of a significant investment, PRESTIGE YACHTS showcased the M8 model, making its Asia-Pacific debut, alongside the M48. It was the first time that PRESTIGE’s full range of motor multihulls was presented in this area.

The first two M48 motor yachts made their debut in the Asia-Pacific region over the past few months. Following their premiere in Australia at the Sanctuary Cove International Boat Show, and subsequent showcase at the Sydney International Boat Show, the award-winning M48 also made an appearance at the PRESTIGE Exclusive Days in Japan. It has now arrived in Hong Kong to join the M8. Several units of the M48 are already present in Australia, Japan, and Hong Kong.

Onboard space, stability, and exceptionally fuel-efficient performance are core elements for PRESTIGE YACHTS, and the M-Line models reflect the ambition to bring l’Art de Vivre to the water.

With a clear vision, exceptional industrial know-how, and the passion driving its design and development, PRESTIGE has become one of the leading players in the international motor yacht market. “The presence of PRESTIGE YACHTS at the Hong Kong International Boat Show underscores the immense potential of the Asia-Australia market. Catamarans cater to various needs, especially for those new to boating. Their stability, unique spaces, and habitability, along with the opportunity to share experiences with friends or host business meetings onboard, are key factors behind the shipyard’s success in this region”, confirms Andrea Cragnotti.

Following the successful launch of its multihull line, including the first two models—the M48, which has already sold over 30 units, and the M8, which has secured three sales since its Cannes Yachting Festival debut in September—PRESTIGE announced exciting plans for 2025. The M-Line will expand with the introduction of the PRESTIGE M7, a new model designed to further consolidate and enhance its multihull offerings.

Next year will also see another exciting development: the expansion of the latest generation of the F-line, which debuted in 2023 with the F4.9, the first model in the series, and was recently enhanced by the unveiling of the F5.7 at the Cannes Yachting Festival. The F-line is set to welcome a new model, which will make its world premiere at the Düsseldorf Boat Show, the largest indoor boat show in the world.