The boating industry lands in the metaverse and exploits its enormous potential, bridging the gap with new business methods. Thanks to the exclusive agreement signed between The International Yachting Media and Olimaint, boating companies and professionals will be able to use virtual technology within a dedicated space to communicate their news, welcome customers, and showcase the most innovative projects to boat owners, in a totally immersive way.
This great opportunity will be officially presented during the upcoming Genoa International Boat Show 2022: an important appointment, on 25 September at 1.00 pm, will see The International Yachting Media in the forefront at the Eberhard &Co Theatre of the Genoa Boat Show for a real world premiere. On this occasion, the exclusive space in the publisher’s metaverse will be inaugurated, bringing together all the group’s publications and making them available free of charge.
The 
event will also be a decisive moment to discover the full potential of the metaverse in the boating sector and to overcome a genuine mistrust of a tool that will undoubtedly prove professionally attractive.
The International Yachting Media thus takes the helm of a digital revolution, becoming the exclusive worldwide distributor of the metaverse in yachting.
The company’s virtual space will be presented through the words of its founder and editor-in-chief Luca D’Ambrosio, accompanied by Sergio Cutolo, Owner of Hydro Tec, Umberto Felci, Founder of Felci Yacht Design, and Massimiliano Nicolini, Senior R&D Researcher at Olimaint.
The event is perfectly aligned with a progressive change in the way events and exhibitions are enjoyed, more inclined to exploit VRO technologies and the great opportunities offered by the metaverse.
The Düsseldorf boat show, for example, has chosen to follow the intuition of the Verband der Eventveranstalter Rheinland Westfalense Association, presenting the market of regular exhibitors and associated event organizers with a ‘digital twin’: professionals will thus be able to use both a physical workstation and a digitized twin workstation. All exhibition halls have been faithfully reproduced in real size, and spaces such as the central auditorium or completely independent meeting spaces have also been created within them to share experiences in an interconnected manner. Avatar digital hostesses will move around the pavilions, provide advice and distribute brochures.
The real exhibition experience, therefore, can from now on be complemented by a digital exhibition methodology, capable of involving an ever-increasing number of visitors. It is within this scenario that The International Yachting Media wants to move, hosting activities and interactions in a single virtual location, exploiting augmented reality and implementing a new integrated communication channel.
The appointment is therefore for 25 September, to witness first-hand the landing of boating in the metaverse.
“Yachting lands in the metaverse”.
25 September – 1.00 pm
Eberhard &Co Theatre
62nd Genoa International Boat Show
